Dexter Actor on Magazine Cover Advertising Campaign: 'There Are Too Many of Me.''

A month ago, we drew your attention to an advertising campaign for the Showtime hit Dexter that featured the show’s lead character on multiple mock magazine covers. Earlier tonight, The New Yorker‘s Drew Schutte asked the network’s CEO Matthew Blank and Dexter himself, Michael C. Hall, about the buy.

“It’s weird. It’s overwhelming. I can’t compete,” Hall said of seeing his face everywhere. “There are too many of me.”

Blank pointed to last year’s out-of-the-box campaign as a reason for this year’s.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in