Details on Recent Leadership Changes on Facebook's Platform Team

Last week, Facebook CEO Mark Zuckerberg announced some changes in leadership on the Facebook Platform team. The moves: - Mike Vernal will be taking over for Charlie Cheever as head of Facebook Platform and Connect engineering. Cheever launched the Platform and has led the team for the last year and a half, and will be moving over to work on "more new initiatives." Vernal helped build and launch Facebook Connect. - Ethan Beard will be taking over as the head of Facebook Platform marketing, until now one of several roles held by Elliot Schrage. A Facebook spokesperson told Inside Facebook that Schrage, who led the search for the new Platform marketing chief, will be moving over to manage consumer marketing in addition to his role leading Facebook's communications and public policy teams. Beard will lead the Platform marketing and developer operations teams, and will also have responsibility for the coordination of the cross-functional projects that touch the Platform. Beard was previously a director of business development, after joining the company from Google early last year. He will report to COO Sheryl Sandberg. Other members of Facebook Platform's leadership team are not changing roles. Ruchi Sanghvi will remain the product manager for the Platform team, and Dave Morin will continue in his marketing and evangelism roles for Facebook Platform and Facebook Connect. Many people have asked about the structure of Facebook's Platform team. According to Facebook, each functional lead on the Facebook Platform team reports to the person on the Facebook management team with oversight for that function. While Facebook does not break out the total number of employees working on Platform overall, it does have people in operations, engineering, legal, communications, marketing, sales, and business development all focused on the Platform.

Social Pro Daily

Details on Recent Leadership Changes on Facebook's Platform Team

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