DeNA's Chris Plummer on the importance of live events in mobile-social games, especially for monetization
Japanese mobile-social gaming giant DeNA recently gave a talk at the 2013 Game Developers Conference about the success of live events, a gameplay feature, in its Japanese RPG card battler Blood Brothers. DeNA also has live events in other games such as card battle game Marvel: War of Heroes, which just received a new raid boss event featuring Deadpool.
We chatted this week with Chris Plummer, DeNA’s general manager of all North American game studios, about the importance of live events in mobile-social games, especially for monetization.
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