Daily Caller Hires Hollywood PR Vet

Goodbye Hollywood. Hello, Washington.

Nicole Roeberg, a public relations and government affairs veteran with a fancy resume, has joined the staff as Director of Communications and Public Affairs. She’ll begin on Jan. 3.

In the newly created position, Roeberg will report directly to founders Tucker Carlson and Neil Patel and “be responsible for promoting the profile of the Daily Caller, booking reporters for media appearances and strengthening readership.”

Roeberg’s Twitter account reveals a woman who likes to check in and say where she is — be it the Congressional baseball game, Reagan Airport, My Sushi or Bourbon Steak. Or this: “I just unlocked the ‘I’m on a boat badge’ on foursquare.”

The canned quotes from the release: “I’m thrilled to be joining the staff of the Daily Caller,” said Roeberg. “Tucker and Neil have built an increasingly influential news site and I’m proud that they have entrusted me to help shape the image as we take the site to the next level.” Carlson added, “We’re grateful to get someone as impressive and experienced as Nicole to tell our story.”

Roeberg returns to Washington after a six-year stint in entertainment communications in Los Angeles where she most recently worked as a publicist at Prime Public Relations in Los Angeles, representing clients such as Graham King (producer of “The Departed”) and David Ellison (producer of “True Grit” and the upcoming “Mission: Impossible – Ghost Protocol”). She also represented screenwriter Aaron Sorkin in his publicity campaign for “The Social Network,” which earned him an Oscar, Golden Globe and Writers Guild Award in 2011.

Prior to joining Prime, Roeberg worked in corporate communications at The Endeavor Agency (now William Morris Endeavor Entertainment) where she worked closely with WME co-CEO Ari Emanuel. Before moving to LA, Roeberg spent five years in government affairs in Washington, where she was Director of Federal Affairs at the American Insurance Association.

Roeberg began her career working with GOP consultant Mike Murphy at Murphy Pintak Gautier Hudome.

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