Cure to Circulation Woes: Learn Another Language

Across the nation, newspaper circulations continue to careen downwards. At least one paper is bucking the trend or, perhaps more appropriately, esta como perro en barrio ajeno.

According to the Audit Bureau of Circulation, El Diario La Prensa, New York’s leading Spanish-language newspaper, saw its circ jump 7.6 percent for the six-month period ending in March 2008. The increase was the highest for any paper with a circulation of over 50,000, greatly outpacing The Times of Munster, Indiana (3.01

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