Crocodile Dentists Win Lacoste Logo Legal Battle

Turns out that Crocodile Dentist is more than an enduringly popular children’s game! French fashion company Lacoste found that out the hard way, recently losing a court case in which it alleged that the logo of a crocodile-logoed British dental practice infringed upon its famous reptilian trademark. The U.K. government’s intellectual property office recently dismissed Lacoste’s appeal of an earlier decision in the dentists’ favor and ordered Lacoste to pay the defendants 1,450 pounds (which would buy the dentists about 40 Lacoste polo shirts, but we bet they’ll instead splurge on things like, oh, legal fees and hip new fluoride flavors).

Lacoste’s legal action against the dentists–Simon Moore and Timothy Rumney–was like “using a sledgehammer to crack a nut,” they said.

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