Cooper Hefner Teases Year of the Rabbit

Chief creative officer hints that 2017 will be eventful for the Playboy magazine brand.

PlayboyNovember2016The Chinese Year of the Rooster begins Jan. 28, 2017. And as hinted now by Playboy Enterprises chief creative officer Cooper Hefner, next year could also be a big one for the media world’s most famous rabbit.

As we reported in July, Hef passed down the CCO title to his 25-year-old son in the wake of the exit of Playboy Enterprises CEO Scott Flanders. According to a report this week by Keith J. Kelly, the Hefner move has triggered the resignation of editorial director Jason Buhrmester, the ouster of chief content officer Corey Jones and other staff moves.

Kelly

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