Consumer Reports Gets an Overhaul

Consumer Reports will debut a new look — both outside and inside — with its November issue. Gone are the cluttered covers of the past. The revamped Reports features a clean cover that tackles a singular topic, and it’s a big improvement.

Inside the magazine, editor-in-chief Ellen Kampinsky and VP/general manager Brent Diamond have added some interesting features. Your Advocate, found in the front of the book, features a Q&A with an exec from a major brand (GM’s Mary Barra kicks things off); a section that answers a reader’s specific question; a feature that dispenses insider tips from various industry experts; and plenty more.

The updated Reports was based on more than a year of research, but Kampinksy cautions that it’s not a finished product. She also eases readers’ concerns about the glossy changing too much.

“The November issue is the start of a new conversation with our readers. Based on the feedback we get from them, we’ll be making more changes in the coming months,” said Kampinsky. “We’ll remain unbiased and unbought. And we promise never, ever to put the Kardashians on the cover.”