Color Wars: AkzoNobel Proposes Own ‘Color of the Year’ for 2012

Watch out, Tangerine Tango, there’s a new hue angling for the title of Color of the Year. Global paints and coatings giant AkzoNobel has crowned “Terracotta Rose” as the it-color of 2012. The Dutch multinational, which also does a brisk business in specialty chemicals, has selected the “blushing, lively, juicy red” for its versatility. “The radiant shade is the most important color for 2012 as it is at once whimsical and serious, dynamic and soft, perfect for a tiny accent or a feature wall,” notes AkzoNobel’s latest Color Futures booklet (downloadable as a PDF here), which highlights key trends that emerge from the company’s annual Color Convention. “A color that can be many things to many people reminds us not to look for simple solutions, but to open our minds to new ideas that are waiting to be discovered.” The selection of a warm and robust shade as AkzoNobel’s Color of the Year comes after a string of pale tones, including “a light, airy, citrus yellow” that helped to make 2011 more “illuminating, cheering, refreshing, and uplifting.”

Previously on UnBeige: Pantone Names ‘Tangerine Tango’ 2012 Color of the Year