Coke Breaks Up with American Idol

In a sign of the times and shifting pop culture influences, Coca-Cola is the latest big brand to end its sponsorship of the formerly formidable Fox giant American Idol.

Today Variety reports that Coke explained its decision to drop Idol after more than a decade:

“After 13 years, we feel it is the right time for the Coca-Cola brand to venture into new spaces and pursue other opportunities to connect with teens and leverage music as a passion point.”

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