CNN Bought Zite

Zite, maker of the well-known iPad app, launched last year with the goal of bringing the best reading experience to all tablet owners. Its app creates a personalized reading experience by learning each user preferences and finding the web content that best fits that use.

KC Eston, the general manager of CNN Digital, had this to say: “Zite represents the next generation of content discovery and personalized publishing and CNN wants to help lead in that space.