CBS Sports' MMOD Traffic Bounces 58 Percent
Close to 60 percent more hoops fans logged onto the Web in 2009 to catch at least some live action from the NCAA men’s college basketball tournament than did during 2008.
According to CBS Sports, March Madness on Demand–the network’s live online coverage of over 60 tournament games—drew a total of 7.52 million unique users, an increase of 58 percent versus last year’s 4.76 million users. In fact, last year’s figure was eclipsed in just the tournament’s first four days, as MMOD hauled in 5.6
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