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A recap of our top-five, most popular stories this week:

The Best Media Writer at the NYT, a profile of New York Times writer Virginia Heffernan, kicks off the list with more than 22,000 page views. After taking a peek at Heffernan’s personal and professional life, readers shared the story across the Web 231 times and mentioned it in 270 tweets.

For a second week in a row, Meredith Vieira Waves Goodbye to 'Today' makes an appearance as one of Adweek’s most popular stories. The story about Vieira’s early exit from NBC’s Today show has been mentioned on Twitter over 460 times and garnered 12,000 page views this week alone.

Who are the top 10 earners in advertising? Everyone wants to know! Judging from the many comments, 260 Facebook "likes" and more than 400 tweets, the story examining how honchos at the Big Four saw their total pay rise definitely got readers talking.

Was it the tales of the upfront's early years or the art portraying two handsome execs closing an ad deal (hint: both men work for a certain media-centric magazine) that made How TV Got Sold a hot pick this week? The upfront feature and a related cover shoot video received plenty of exposure on social networks and across the Web.

The list wraps up on a lighter note with The Spot: Modern Families, which highlights all the elements of Walmart’s comedic conveyor-belt campaign. The ads appear to be a hit—just look at the reader comments, as well as the 290 tweets and nearly 200 Facebook "likes."

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