Carin Goldberg Tells the Truth


Due to our own technical difficulties, we were a bit late to the Cause/Effect game this morning, but waltzed in just as Carin Goldberg took the stage with the history of truth.

Opening with the “you can’t handle the truth” scene from A Few Good Men, she took us from Plato, to a horrifying animation starring a turtle named “Duck and Cover” that taught the country what to do in a nuclear attack, Washington and Lincoln, Pinocchio, and truth in TV from “To Tell the Truth” to the quiz show scandals of “Twenty One,” Twelve Angry Men, McCarthyism, method acting, intelligent design, Victoria Beckham‘s breasts, Barry Bonds‘ biceps, and perhaps most importantly, Stephen Colbert‘s truthiness.


She gave shouts out to BP’s Beyond Petroleum campaign and everyone’s favorite Dove’s Campaign for Real Beauty, both by Ogilvy, which is getting some BIG props this week. But, she asked, “Can we actually be 100 capable of telling the truth?” She questioned the motives of eco-friendly packaging, using that ubiquitous brown/ crinkly/ dirty-looking/ organic-claiming paper?

Now for her own brush with truth. Remember this awesome illustration for the cover of Key, the NYT real estate magazine? She wanted the type used in it to be only addresses where she had lived, but the magazine needed it to be global. So she used the addresses of hotels she had stayed at. “It really bugged me,” she admitted. “But I’ll be damned if I didn’t want that cover.”

The Key illustration was blatantly copied by another company (here’s a great side by side comparison). The Times contacted them and they actually got a letter of apology. How many times does that actually happen? Her closing said it all. “Always tell the truth that was you don’t have to remember what you said.” That was Mark Twain.