Can the Book Publishing Industry Figure out eBook Pricing All By Themselves?

Bookseller Survey: Cheaper e-books needed to drive digital growth

…received a lot of attention over the past 24 hours. It is based on a survey of 1000 book trade professionals which is, in my opinion, a much too restrictive special interest group to draw any generalizations from. That said, it is interesting that 53.6% of this group said that ebooks should be cheaper than its paperback version. It should be noted that this opinion is drawn from a group of which only 19% had actually paid for an ebook.

The question of ebook pricing is an interesting one though.