Can Microsoft Make the Xbox Live Experience More Socially Compelling?
Last year, Microsoft attempted to garner a foothold in the social networking industry with the “New Xbox Experience.”
Microsoft’s main idea was to provide the 14 million Xbox Live subscribers with a means to socially interact with each other. Microsoft also hoped to attract a broader, more casual audience — reminiscent to Nintendo’s Wii.
Despite Microsoft’s efforts, the Xbox Live Community has been a stale place. Although Microsoft incorporated rare-designed avatars, and discussed the inclusion of user-generated avatars, these capabilities provide users with nothing more than eye-candy.
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