BusinessWeek Announces New Worldwide Publisher

Big announcement from BusinessWeek. Jessica Sibley has been named as Senior Vice President and Worldwide Publisher. Per BusinessWeek, she’ll be “esponsible for directing BusinessWeek‘s integrated sales team and driving all advertising-based revenue for BusinessWeek‘s multimedia products, including BusinessWeek magazine, BusinessWeek.com, events, and the brand’s mobile, video, and TV offerings.”

Press release after the jump.


BusinessWeek Names Jessica Sibley Worldwide Publisher

NEW YORK, NY, February 6, 2008 – BusinessWeek announced today that Jessica Sibley has been named Senior Vice President and Worldwide Publisher. In this new role, Ms. Sibley is responsible for directing BusinessWeek’s integrated sales team and driving all advertising-based revenue for BusinessWeek’s multimedia products, including BusinessWeek magazine, BusinessWeek.com, events, and the brand’s mobile, video, and TV offerings.

“Jessica joins us at an exciting time for the BusinessWeek franchise. The magazine’s relaunch and record growth in traffic to BusinessWeek.com continue to draw new customers to our brand,” said Keith Fox, president of BusinessWeek. “Jessica has the right combination of business acumen, industry experience, and vision to enhance our already strong integrated global sales team. We’re thrilled to have her.”

Ms. Sibley joins BusinessWeek from The Wall Street Journal, where she was Vice President, Multimedia Sales, New York, New England, and Europe. Her prior positions at the Journal included Vice President, Financial Advertising and Agency Relations; Director, National Advertising, Financial Category; and Associate Regional Manager, New York office. Before that, Ms. Sibley held positions at Forbes Inc. as Financial Advertising Director and Mid-Atlantic Regional Manager.

Ms. Sibley holds a bachelor’s degree in English literature from Hobart/William Smith Colleges.

About BusinessWeek

BusinessWeek is a global source of trusted content that informs and inspires business leaders to make smarter decisions in their professional and personal lives. Founded in 1929 and published by the McGraw-Hill Companies, BusinessWeek magazine is the market leader, with more than 4.9 million readers each week in 140 countries. Local language editions include Chinese, Israeli and Bahasa Indonesian. Launched in 1994, BusinessWeek.com is the preeminent provider of daily, essential business news, information, and services to business decision-makers. Reaching 85% of the nation’s households, BusinessWeek TV delivers important business, consumer and financial news to television viewers every week.