Business Insider Flips the French-Language Switch

Business Insider France caters to a total of 18 countries.

“Bienvenue sur Business Insider France!” Underneath that Gallic headline, editor Marie-Catherine Beuth is today welcoming readers to the official launch of the latest international edition of Business Insider.

And given the language, this iteration reaches far beyond France. From the companion stateside announcement:

Readers in France will be redirected automatically to the new site, as will readers with French chosen as their default browser language in Belgium, Luxembourg, Switzerland, Morocco, Tunisia, Algeria, Gabon, Ivory Coast, Cameroon, Senegal, Republic of the Congo, Benin, Djibouti, Mali, Burkina Faso, Togo and the Democratic Republic of the Congo.

By the way, we love the way Beuth, who has been working with Business Insider since December 2015, has tagged herself on LinkedIn. She calls herself a “journopreneur” which, in today’s fast-moving times, is not just an excellent description of what journalists do but also a mandatory mindset for anyone planning on entering (or remaining in) the field. In Beuth’s case, she developed along the way a mobile app called News on Demand.

For this latest international edition, Business Insider is partnered with European publisher Prisma. Vive la BIfference!

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