How to build your own social network
Reinventing the wheel has its downsides, especially when it comes to recreating popular Web 2.0 sites, but some media companies have done so with moderate success. Some great media-related social networks include myNBC, myColts.net for fans of the Indianoplis football team, Sports Illustrated’s FanNation, and the recently announced Hulu, NBC and News Corp.’s answer to YouTube.
Danah Boyd of UC Berkeley has a pretty comprehensive explanation of the history of social networks which of course have millions
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