Bud.TV Fades to Black
NEW YORK Anheuser-Busch has pulled the plug on Bud.TV, its ambitious online foray into branded entertainment.
Visitors to Bud.TV this morning were greeted with the message: “Bud.TV is no longer available. We’d like to thank millions of viewers from over 200 countries for visiting us over the past couple of years.” Visitors are encouraged to try Budweiser.com or budlight.com.
Bud.TV launched following the Super Bowl in January 2007. It was hyped as heralding the future of advertising: a brand bypassing media outlets to program its own content.
The costly venture — a New
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