Broadcasting and Cable's Cover Story Completely Misses Point

B&C’s cover story today explores how TV stations have begun to fill the void left when newspapers fold, cut back on printing, or go online-only. It’s a great read and isn’t entirely adulatory (check out the section about how broadcast hasn’t figured out how to handle the TV equivalent of a 3,000-word investigative piece), but the lead, about how WJBK in Detroit landed 5,000 subscribers to a new e-mail newsletter, totally 100% misses the point.