Breaking Bad Does Good with Finale Social Media

Breaking Bad’s much anticipated series farewell hit it out of the ball park, especially where social media is concerned. The show, which engaged fans from the get-go, had a satisfying conclusion. The social media farewell, where the show’s creator, network, stars, and fans came together to celebrate, was outstanding.

Leading up the the final episode, fans were given an opportunity to enter to win – or buy – tickets to the finale watch party at Cinespia at Hollywood Forever Cemetery, thrown by star Aaron Paul (Jesse Pinkman) as a fundraiser for the Kind Campaign. During the ep, fans everywhere were tweeting and posting on Facebook. They could also go to the AMC Breaking Bad Story Sync for their second screen experience. Afterwards, on a special edition of Talking Bad, which was filmed live at the finale party, host Chris Hardwick invited Jimmy Kimmel and several cast members, along with series creator Vince Gilligan, to discuss and defrag post finale. Fans could post questions on Facebook. The insights of this more traditional media – think Oprah after the Oscars – was a perfect way to cap off the night.

Warning: There are no spoilers in this article. However, if you follow the links, beware.

It’s been a good week for Breaking Bad, starting with multiple Emmy wins on September 22 for Outstanding Drama Series and Anna Gunn (Skyler White) for Supporting Actress. During the show’s final week, Facebook and Twitter especially were used to share pictures and predictions, as well as to express thanks from the show.

Here are some engagements of note:

1. Facebook. Breaking Bad’s Facebook page has 5,850,864 likes, and currently 1,522,577 “talking about this.” There are way too many examples of excellent engagement to mention, but here are three favorites:

– Want to show your affection for Breaking Bad? Change your profile picture to this image (above) to prove to friends you’re a #BBaddict and send Breaking Bad out in style. More than 57,000 likes, 3,200 comments, and 13,000 shares.

How is it all going to end? Tell us your predictions. More than 19,000 likes, 17,000 comments, 1,900 shares.

Post your farewell to Breaking Bad using the hashtag #GoodbyeBreakingBad. More than 52,000 likes, 5,200 comments, and 16,000 shares. 

Users were also encourages to tweet with the hashtag #GoodbyeBreakingBad during the finale.

2. Twitter. Breaking Bad’s Twitter account (@BreakingBad_AMC) has more than 680,000 followers. Many of the show’s cast are active Twitter users, as well. In preparation for yesterday’s much-anticipated 75-minute final episode, AMC started running all of Breaking Bad’s episodes last Wednesday night. The marathon kicked off with Aaron Paul live-tweeting the pilot. Paul (@aaronpaul_8) has more than 1.2 million followers.

Today’s tweet – “Thanks for watching last night. The #BreakingBad Series Finale hit a record 10.3M viewers!” – already has 3,600 retweets, 2,800 favorites, and counting.

3. Videos. In addition to a plethora of video content on the network’s site for fans, AMC posted a final farewell video. While the site received 186 comments on the video, the Facebook page post received more than 10,800 comments, 188,000 likes, and nearly 40,000 shares. The Twitter received more than 1,100 retweets and 1,200 favorites.

Take note, other series. This is just a taste of all Breaking Bad did to give their audience a proper goodbye. The payoff was incredible ratings and satisfied fans.