Brand New Picks the Best and Worst of Branding in 2009

2009 might not be considered a red-letter year in branding, either in the bad or good categories, following the past couple of years’ logo flare ups, like with Wolff Olins‘ seizure-enducing work for the London Olympics or Pepsi spending a bazillion dollars on their new look. While there wasn’t much on that scale, the notable exception being that week of angry screaming at Tropicana, there was still a whole lot of rebranding going on out there this year, all of which has been ranked by Armin Vit for Brand New‘s “The