Brady Comments on Comments

Washingtonpost.com has enabled user comments on many of its stories for over a month now, but this is only the beginning. Initially debuting only in the Sports section, the feature is now available in Metro, Style and several weekly sections. The plan is to expand the feature “to every article on the site, including those in the Politics, World and Nation sections.”

Washingtonpost.com editor Jim Brady told Editor & Publisher that the comments feature “extends our mission of trying to generate a dialogue between readers and journalists,” and says that, with only modest promotional efforts, he has been very satisfied with the amount of reader reaction in the sections where comments have been enabled.

“To help keep objectionable material from being posted, the site has two people actively monitoring the site’s comment-enabled pages during high-traffic hours during the day. The site’s news desk acts in a supplementary role, monitoring comments as needed during the day and taking over the task at night.”