Booyah Looks to Revive Its Fortunes With an Overhauled MyTown 2
Booyah, the location-based mobile gaming company backed by Accel Partners and Kleiner Perkins’ iFund, is looking for a second wind in its MyTown franchise by turning the game into a classic, city-building sim. (With a little bit of location thrown in, of course.)
The company, which recently saw a management shuffle with a new chief executive Jason Willig, seems to have totally changed its artistic style and made the inclusion of location a little more subtle in gameplay.
MyTown
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