Bonnie Fuller Confirmed for Cross Media NYC Conference

The inaugural Cross Media NYC conference hits the city in March with the goal of helping media folks effectively package content across platforms, like gaming, the Web, mobile apps, and video.’s Bonnie Fuller, Alistair C. Mitchell of Research In Motion Limited (the folks responsible for your Blackberry performance), and Jeff Gomez, CEO of Starlight Runner Entertainment, have all been confirmed as speakers. Gomez is the man behind Coca-Cola’s music-oriented Happiness Factory campaign.

Wait. “Open Happiness” was co-written by Cee-Lo, remixed by Polow Da Don, and features Janelle Monae and Travis McCoy? Why am I just now hearing about this? (Oops! Forgot I had DVR. No commercials.)

Cross Media NYC happens March 10 at Scholastic Theater. Read the full release after the jump.


Media Mogul Bonnie Fuller, Ubisoft’s Mathieu Ferland, Digitas’ Ashley Swartz & RIM BlackBerry’s Alistair Mitchell confirmed speakers for inaugural media event

New York, NY February 9, 2010—The first annual CROSS MEDIA NYC ( conference was announced today and has confirmed a heavyweight list of media industry executives to headline the event taking place on Wednesday, March 10, 2010, at the Scholastic Theater in New York from 6pm to 9:30pm. The line up for the event includes magazine innovator and President of Bonnie Fuller, Ubisoft’s Cross Media Group Senior Producer Mathieu Ferland, RIM/Blackberry Vice President of Multimedia Integration Alistair Mitchell and global interactive agency Digitas’ Senior Vice President Ashley J. Swartz. The event’s organizers have partnered with the Government of Canada and NATPE (National Association of Television Programming Executives), and will bring together executives from the worlds of media, entertainment and publishing to examine and explore the current state of the media business in a cross media world.

Founded by veteran digital media executive Gavin McGarry and event producer Jennifer Harkness, CROSS MEDIA NYC, will provide a forum to discuss perspectives on how the industry will be produced, distributed and consumed in a cross media environment, specifically looking at ways to incorporate cross media into business models. CROSS MEDIA NYC has a strict agenda that will focus on providing attendees with real tangibles on how to monetize cross media opportunities in the various sectors.

In addition to the super panel, other scheduled events at CROSS MEDIA NYC include two industry focused case studies and four demonstrations of emerging cross media technologies, all designed to give attendees a more direct and personal understanding of how cross media can be implemented successfully.

Presenting one of the case studies is transmedia storytelling expert and CEO of Starlight Runner Entertainment Jeff Gomez, who works on some of the biggest entertainment franchises including Disney’s Pirates of the Caribbean, Hasbro’s Transformers and Coca Cola. Gomez will present a special transmedia case study on Coca Cola’s Happiness Factory, demonstrating how an entertainment IP can successfully be distributed and monetized across multiple platforms.

David Kruis President and CEO of Metranome, a leading mobile applications production company, who recently launched the first ever animated Dilbert and New Yorker Magazine “Cartoon a Day” integrated calendar applications for BlackBerry phones, will also join the conference to conduct a special demonstration of the company’s unique technologies, applications and services for the mobile media market.

Founder of CROSS MEDIA NYC Gavin McGarry said: “We are excited to kick off the first annual CROSS MEDIA NYC conference with support from these top media executives, each offering insightful perspectives on the state of the business from their own industries. Our goal is to host an annual event where thought leaders from all media can come together, share ideas and learn how to monetize their business through cross media.

CROSS MEDIA NYC 2010 will feature participation from senior executives in such industries as Video (web video, TV, Film, DVD), Internet (websites, podcasts, social media, marketing, music, email), Gaming (Social Gaming, Virtual Worlds, Console), Publishing (magazine, books), Mobile (apps), Advertising and Merchandise. CROSS MEDIA NYC 2010 takes place Wednesday, March 10, 2010 from 6:00pm 9:30pm at the Scholastic Theater: 557 Broadway, Prince Street.

CROSS MEDIA NYC 2010 has also aligned a number of prominent sponsors for the event including the Government of Canada, NATPE, Mashable, C21 Media and the New York Television Festival. CROSS MEDIA NYC’s board includes a roster of industry heavyweights including: Vidar Brekke , Emerging Media Strategist, DefinedLogic; Nicholas Butterworth , CEO, Diversion Media/HD Cloud; Bill Chamness, Account Director, Hanft Raboy + Partners; Anna Gecan , VP Original Programming, HGTV; Chris Pfaff, CEO, Chris Pfaff Tech/Media LLC; Ava Seave, Principal, Quantum Media; Yaron Samid, Founder,; Tania Yuki, Director, Product Management, comScore.

Conference founder Gavin McGarry is a veteran digital media executive. He was part of the global content team at web video start up JOOST and former head of Cross Platform Business Development for ENDEMOL. Currently McGarry runs Jumpwire Media, a cross media agency that helps companies profit from the emerging digital platforms.