It’s a cautious love affair between Les Moonves and Bob Schieffer over at CBS News, according to Jacques Steinberg in today’s NYT. Though both parties seem pleased with how it’s gone so far (despite trailing NBC and ABC with ratings that are “relatively flat”), Moonves, like many a New Yorker, is reluctant to commit:
As Mr. Moonves strives to find some way to lure to the evening news the younger viewers that advertisers crave – the median age of the program’s audience in recent years has been about 60, according to Nielsen Media Research – the single biggest strike against Mr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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