Blender Poaches Exec From VH1

Big hire at Blender. Julien McNab has been named as Executive Editor and Producer of — which has a load of ramifications.

  • Over the past year, Blender and brother mag Maxim have been working in overtime to overhaul their web content and ramp up new online projects.

  • Before joining Blender/Alpha Media, McNab was a Senior Producer at VH1/MTV Networks and was pretty much responsible for overseeing’s Music, Movies and Classics sites. With Michael Hirschorn‘s departure, this marks VH1’s second major loss this week.

  • McNab first made a name for himself as Interactive Programming Producer at FUSE/muchmusic usa/Cablevision. He oversaw Fuse’s show Dedicate Live and played a large part in turning the spunky cable music network into a viable MTV competitor. Also: It gave the guy some major talent when it comes to interactive web music projects. If Blender ever gets into the television game, it could make things… interesting.

    Official press release after the jump.

    New York, NY, January 18, 2007-Julien McNab has been named Executive Editor and Producer of, the digital companion to Alpha Media Group’s Blender magazine, it was announced today by Douglas Warshaw, Chief Digital Officer, Maxim Digital. McNab will oversee the editorial and technological direction of

    McNab was most recently a Senior Producer at VH1/MTV Networks where he oversaw production and helped oversee the programming of Music, Movies and Classic sites. He also led production of sitewide developmental projects. Previously McNab was Interactive Programming Producer for FUSE/muchmusic usa/Cablevision, where he developed and produced online content for events and marketing initiatives and produced and directed Fuse’s daily live interactive multiplatform music video-request show, Dedicate Live.

    McNab said, “I look forward to expanding Blender’s authoritative voice online through the use of new technologies and expanded editorial coverage of pop culture.”

    Also announced today, Jason Parkin joined Maxim Digital as Creative Director overseeing design execution for, and Parkin joined Maxim Digital in December.

    About Alpha Media Group Inc.

    Alpha Media Group Inc. is a multimedia company that includes Maxim and Blender magazines and Maxim Digital. Maxim magazine is the largest young men’s lifestyle magazine in America reaching more than 12.4 million readers each month. Blender is the award-winning music magazine for the download generation and reaches nearly 2 million readers monthly. Maxim Digital encompasses, and and reaches more than 5 million unique visitors each month. Maxim magazine is published in 43 countries; Maxim Radio is broadcast on Sirius Satellite radio on channel 108. Alpha Media Group Inc. is owned by Quadrangle Capital Partners II LP, a private equity fund focused on the media and communications industries.

    Contact: Nora Haynes, 212.XXX.XXXX or