Bitly doesn't just want to be the site that crops your URLs—it wants to be your one-stop portal for digital data, too.
The online company announced today it is rolling out the Bitly Certified Partner Program, a way to tell which platforms paint accurate pictures of how well links are performing without compromising publisher safety.
"Certification is really about highlighting the marketplace for our customers and saying which third-party platforms in that [landscape] marketers can trust to have a good experience with," said Jennifer Hanser, Bitly’s senior director of strategy and partnerships.
Selected partners include social media and content marketing companies Spredfast, Percolate, Buffer, Sprinklr, Dynamic Signal, IFTTT and EveryoneSocial.
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