Idealab Maestro Hoping Social Media Users Will Chime.In

First, there were the rumors that Bill Gross (pictured), a man who in addition to has launched 75+ companies through his storied Pasadena incubator IdeaLab, was going to introduce a competitor to Twitter. This on the heels of a thwarted attempt to outbid the little bird for TweetDeck.

Now, courtesy of a San Francisco Chronicle dispatch by staff writer Benny Evangelista, comes the real Web 2.0 Summit story. Today at the big confab, Gross is unveiling, a day after a mobile version of his new app was accidentally posted on iTunes. Per the article: is designed to work with Twitter, Facebook and Google+ while creating niche networks based on specific topics. “We’re calling it an interest network,” Gross said. “It’s not really competing with Facebook and Twitter.”

Gross also maintains a personal blog, where he has already posted a number of intriguing 2.0 Summit observations.