Big Company, Big Social Media Team

For any given company of almost any size, about one in every 330 employees at that company are tasked with/allowed to post to official social media accounts, a new study finds.

That means that a large company with over 100,000 employees have 280 people managing social media channels.

A company with 7,500 employees has 22 Twitter and Facebook folks.

Smaller companies’ ratios are a bit bigger: a company with a thousand employees usually had one of every 200 employees publishing; and obviously startups with 10 employees still have a Twitter account, so that’s an even bigger ratio.

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