Would You Buy Lipstick Based on a Twitter Recommendation? The Beauty Industry Hopes So
Beauty companies have long known how to promote themselves and create a quick demand for one of their products. So it should be no surprise that they are one of the biggest markets to embrace Twitter.
Social media is the perfect venue for them, if you think about it – they can do free market research on what people are using, how they’re being used and what people want more/less of. Then there’s the offers and specials that they can let people know about immediately, creating a feeling of urgency for the consumer.
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