Beatles to Become Guitar Heroes?

In the past, the Beatles have been notoriously tight with releasing their catalog online and licensing their songs — try finding them on iTunes — but Apple, keeper of the Fab Four’s name, has been loosening up lately.

The newest twist comes courtesy of the Financial Times, which reports Beatles reps are in talks with Activision, makers of Guitar Hero, and MTV Games, distributors of Rock Band, to create a video game similar to both. The deal could be worth several million dollar.

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