B-To-B Suffering Same Troubles As Consumer Publishers
Business to business publications have typically escaped previous recessions unscathed. Unlike consumer magazines, these publications are not subject to the whimsy of a causal, fickle market place. They have a core audience that, while is may not be large, is typically loyal. This is not quite the case in our current economy though.
This week b-to-b publisher Cygnus Business Media laid off 6 percent of its workforce, and suspended publication of two photography titles reports Folio.
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