AvantGuild: How To Get Started In Fashion PR

fashionpr.jpgFashion PR is not always glamorous—just remember Kelly Cutrone. But if that didn’t scare you off and you still want a career in the industry, check out mediabistro.com’s new feature on breaking into fashion PR.

The highlights reel:

“Erica Taylor, principal at Erica Taylor PR in New York City, sat on a dirty floor putting a desk from IKEA together on her first day as an intern. “You have to be willing to do the grunt work,” notes Taylor. She says she is currently looking for interns but finds that many feel they are entitled to be working at a higher level. ‘I basically worked for free for three years. I got coffee, did research, made lists, lugged around heavy samples… you name it. It sucked, but I got to learn the ins and outs, and now I have people to do that stuff for me.'”

“To move up, it takes a resilient attitude and a willingness to do what it takes to get things done…Persistence is key…a thick skin is a must-have.”

ag_logo_medium.gifThis article is one of several mediabistro.com features exclusively available to AvantGuild subscribers. If you’re not a member yet, you can register for as little as $55, and start reading those articles, receive discounts on mediabistro.com seminars and workshops, and receive all sorts of other bonuses.