AvantGuild: How To Create A Social Media Policy

According to employment firm Manpower, only 20 percent of companies have formal social media policies. (That’s actually more than we would have guessed.) Regardless, if your company’s lacking in the social sphere, you might want to suggest to the boss that she get on that. But how?
Here’s an excerpt from the AvantGuild feature:

The policy “is only as good as the paper it is written on,” says [Melanie] Green [, a director of marketing for a law firm]. “We are always looking for ways to continue to point people to the policy and do individual or small group training around social media and networks to make sure people are educated to its benefits for professional and business use. It has been important for us to remember to not let it get stale on the shelf, but look for ways to integrate it into our internal communication… and keep it in front of our professionals.”

Read more here.

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