Atlantic Media co-presidents James Bennet and Bob Cohn yesterday announced to staff in a memo that TheWire.com’s staff and content will soon be folded into The Atlantic’s print and digital space.
Bennet and Cohn write in the memo:
“We are very proud of what The Wire has accomplished editorially, and we think that joining its aggressive, deft news coverage with The Atlantic’s ideas-driven journalism will provide a richer experience for The Atlantic’s readers, a firmer foundation for our ambitions to cover the news, and greater opportunities for growth for The Wire’s team. This decision is also driven by a recognition that the business strategy behind separating The Wire from The Atlantic simply hasn’t proven out. Experimenting with new revenue streams to support our journalism – like experimenting with new forms of reporting, storytelling, and distribution — has been essential to our progress across the ever-shifting media landscape; so too has moving quickly to face the facts, and to adjust, when an experiment isn’t working as we’d hoped.”
TheWire.com was launched in late 2013 from The Atlantic Wire, which was originally founded in 2009.
For the full memo, click on over to FishbowlNY.