At The End Of The Day, Study In Hot Pursuit Of Popular Press Clichés Reveals Low-Hanging Fruit

source: Factiva

Citing a whopping 10,000 news sources, including the Wall Street Journal, Reuters and the Associated Press, an analysis by Factiva of clichés used by the press, by far the most commonly used is “at the end of the day.” “In the black” and “in the red” follow at no. 2 and 3, respectively. While lazy, we’re not quite sure how “concerned residents” qualifies as a cliché, but at the end of the day, you have to think outside the box.

RELATED:

  • Utley’s
  • AW+

    WORK SMARTER - LEARN, GROW AND BE INSPIRED.

    Subscribe today!

    To Read the Full Story Become an Adweek+ Subscriber

    View Subscription Options

    Already a member? Sign in