Ariel Foxman on InStyle‘s Digital (and iPad) Strategy

When you’ve got a leading fashion and celebrity magazine with robust ad pages and passionate readers, what do you do next? Go digital, of course. InStyle managing editor Ariel Foxman says he is “always looking and evaluating what the next digital partner will be.”

Although the magazine recently partnered with Foursquare and Groupon, Foxman says his team is approaching the iPad with a reasonable amount of caution.

“A lot of people rushed to be onto the iPad simply to be there, because it was exciting,” he said in our @mediabeat interview. “We want to make sure that what we put out into the app store, or the stores on every other tablet that comes down the road, is really what you want from InStyle in that environment.”

Part 1: Ariel Foxman Celebrates the 200th Issue of InStyle

Part 2: InStyle’s Ariel Foxman: Give Clear Direction and Let Your Staffers Shine