Are You ‘B to the W’?

To work for Tina Brown, you must be “B to the W,” we’ve learned from the new New York Times Magazine profile of her.

“We say, ‘Is he B to the W?’ Because otherwise someone comes in and says, ‘Well, two days a week I have to teach at N.Y.U. . . .’ And we say, ‘Not B to the W!’ “

We figure you can guess what that means. If not, you can read the profile.

Here is an important etymological side note from Slate in 2006.