Apple Tells iPhone App Devs: Private Frameworks Are Still a No-No (Sekai Camera Punted)


YouTube video courtesy of tonchidot

Tonchidot’s Sekai Camera for iPhone wowwed a lot of people at the 2008 TechCrunch 50 event with one of the first examples of Augmented Reality (AR) on a mobile phone. The app lets you “AirTag” objects in front of an iPhone’s camera. These AirTags are annotated photos of the object in front of you. People can also add audio AirTags that are associated with objects in an area. I waited a long time for it to be approved and appear in the iTunes App Store.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in