AOL Buys Online Video Ad Co.
As if we needed more proof that online video is becoming a vital part of media company strategy in ’06, America Online pulled the trigger on Lightningcast Inc., a small company that “specializes in inserting advertising into video clips.”
AP via newsvine:
NEW YORK — AOL LLC, signaling the importance online video will play in drawing visitors to its ad-supported Web sites, has purchased a small company that specializes in inserting advertising into video clips.
With the technology from Lightningcast Inc.,
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