Annenberg Study: Local LA TV News Spends 2:10 Minutes on Teasers and 29 Seconds on Local Enconomy

Investigators Martin Kaplan and Matthew Hale at USC Annenberg School for Communication & Journalism did a study of local television news in the Los Angeles market asking, “Are Stations Serving the Public Interest?” They looked at eight stations:

These are the initial findings from an ongoing study of all local TV news broadcast in the Los Angeles media market – the country’s second largest – on 14 randomly selected days between August 1 and September 30, 2009.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in