Annenberg Study: KTTV and KTLA are the Fluffiest Names in News

A recent Pew poll found that 68% of people still get most of their news from local news broadcasts. SoCal Connected, a weekly news show on KCET got won a LA Press Club Award for breaking news. It’s a weekly show! Taped days ahead of time.

Anyway, since we’re all about shaming and blaming according to the USC Annenberg School for Communication & Journalism study in the LA media market, “Are Stations Serving the Public Interest?” that just came out:

  • The most entertainment news, almost double the average, was on KTTV (4:02), followed by KTLA (3:22). The least entertainment news was on KCBS (0:59) and on KCAL(0:42). The average entertainment news was 2:02.

  • The most amount of soft/odd/miscellaneous news – oddball, human interest, make-overs etc. – was on KTTV (3:26), followed by KTLA (3:11). The least was on KABC (1:52)and KCBS (1:31). The average was 2:26.

  • So it’s the Tribune owned KTLA pitted against the News Corps owned KTTV over who can be the least informative.

    The whole study is here.