Andrew Burmon Joins the Fatherly Family

He starts as EIC March 20

As we reported earlier this week, there were changes at the top of Inverse. Succeeding Andrew Burmon (pictured) as executive editor of the San Francisco-headquartered website is Business Insider and Tech Insider veteran Gus Lubin. Which still left the question, where was Burmon—a veteran of Maxim, Men’s Journal and The Cambodia Daily–headed?

The answer is Fatherly, a parenting website that is at the toddler age and will celebrate its own two-year anniversary next month. Burmon is joining the digital lifestyle guide for young parents as editor in chief. He starts March 20.

“I’m excited to join Fatherly,” Burmon tells Fishbowl, “because there’s an urgency to their mission that’s unique in media. I believe that the publication’s success will be more than just quantifiable–that it will be culturally significant. My goal is to expand a brand that’s smart, relevant and humane. I’m also competitive with my father. He was a good dad so, naturally, I want to outdo him.”

Fatherly, which counts 20 employees, is profitable; and revenue is on the rise. A rep tells us receipts for the month of January were greater than the entire 2016 totals. Which is pretty impressive, given that the site last year worked with dozens of Fortune 500 brands including GM, Disney and Johnson & Johnson.

Adds Fatherly co-founder and CEO Mike Rothman: “Andrew not only has a proven track record of success, but he’s also a rare talent in the digital media landscape with strong editorial convictions balanced with an astute understanding of the mechanics surrounding audience development.”