And Speaking of Mortal Sins...

Apparently Ken Courtney won’t have to look far for the inspiration for his next Indulgences collection. The Vatican has updated its list of seven deadly sins. Monsignor Gianfranco Girotti, the head of the Apostolic Penitentiary, put a modern spin on sin in his recent interview with a Vatican newspaper, citing new, 21st century-style mortal sins that read like C. Montgomery Burns‘ to-do list:

    The New Mortal Sins

  1. Genetic modification
  2. Carrying out experiments on humans
  3. Polluting the environment
  4. Causing social injustice
  5. Causing poverty
  6. Becoming obscenely wealthy
  7. Taking drugs

“I think it’s to remind people that sins are not just individual,” Father James Martin, acting publisher of the Jesuit magazine America, told

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in