Anatomy of a Trend Piece
1. The specialty media discovery. In Radar‘s April issue, a piece runs on celebrity inspired blow-up dolls. Focusing on the creations of blow-up doll baron Nick Orlandio, mention is made of a Sarah Jessica Parker model, “Sarah Jessica Porker Loves Sex In Her Sh***y“:
The most recent one [is] Sarah Jessica Porkher. The dolls are all about the box and artwork, because if you’ve seen the dolls, they’re miserable-looking. The SJP doll is funniest. We were able to take existing copy and have fun with it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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