Analysis: YouTube's Originals, Seven Months After the Newfronts
Optimism, growing pains, public contract disputes: it must be the tech sector
Earlier this year, YouTube had its very first upfront event—dubbed a "brandcast" by the Google-run video portal—during which it laid out just what it was getting for its $100 million investment in funding for 100 "channels" of content consisting entirely of professionally-produced material.
The producers in question ranged from old hands at the YouTube model—Maker Studios, for example—and relative newcomers anxious to expand their presence in the digital space, like Electus, which had loads of digital properties and several television shows, but no YouTube native channels (CollegeHumor.com
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