American Advertising Federation Hosts ‘Most Promising Minority Students’

This year’s talented group consists of 50 university students from across the country. They have been deemed the best and brightest minority students by the American Advertising Federation and are in town at the Roosevelt Hotel for a full slate of activities.

On Thursday for example, students will participate in on-site “Industry Immersion ” sessions at CNN, McCann Worldgroup and IPG. Bracketed around an IPG luncheon session titled “Speed Mentoring: Multicultural Perspective on Agency Careers.”

Among this year’s AAF program participants is Janet Rodriguez, a senior marketing communication major at Chicago’s Columbia College. She will be giving a presentation about how there can be more accurate representation of Hispanics in advertising, and before heading to New York, told her student newspaper The Chronicle she’s thrilled to be afforded this opportunity:

Rodriguez said she noticed in her previous internships that there was a lack of diversity in the marketing field and she believes the Most Promising Minority program will allow her to address that issue…

“I can definitely see myself working in an agency that focuses on multiculturalism,” Rodriguez said. “That is what I want to get out of being the most promising minority student—to feel comfortable about where I will be working and really know that this is for me.”

On Friday at a session of “Most Promising University,” these students will be given tips about how to navigate office politics and other salient topics. The only thing more impressive than the list of participating students is the list of participating advertising industry recruiters. Welcome to one and all.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.