Amazon Relaunches Its Chinese Website
Last week Amazon relaunched its local Chinese website with a new name and a new URL. The last traces of Joyo, a Chinese web retailer Amazon bought 7 years ago, is gone.
The site, which was previously labeled “joyo Amazon” is now simply called Amazon, and it even has a new and spelling. It’s difficult to convey in English, but the old name used a different phonetic translation of Amazon. Clearly Amazon is using the change to mark the point where this local site became a true part of Amazon and not just a local sub.
Joyo
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